Super Bowl LX lands at Levi’s Stadium on 8 February 2026. Here’s when to tune in and where to watch from the UAE.
As Super Bowl Sunday rolls into the Bay Area, all eyes turn to Levi’s Stadium in Santa Clara, California, where the Seattle Seahawks face the New England Patriots on Sunday, 8 February.
Of course, the game is only half the story. This year’s Apple Music Super Bowl Halftime Show belongs to Bad Bunny, and the booking feels like a cultural moment as much as an entertainment play. Apple has already kicked off its “Road to Halftime” rollout with playlists, a curated “Essentials” spotlight, and a scheduled interview with the Puerto Rican superstar on Apple Music.
Why Bad Bunny’s halftime show matters
Bad Bunny, real name Benito Antonio Martínez Ocasio, in Bayamón, Puerto Rico, has reshaped the global music industry. He fuses reggaeton, Latin trap, pop, and more to create his unique sound, breaking streaming records, selling out world tours, and paving the way for upcoming Latin artists in the West.
Fresh off a history-making night at the 2026 GRAMMY Awards, Bad Bunny took home three trophies, including Album of the Year for “DeBÍ TiRAR MáS FOToS”, which became the first Spanish-language album to win the top prize.
In a statement, Bad Bunny said: “What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown. This is for my people, my culture and our history. Ve y dile a tu abuela que seremos el Halftime Show del Super Bowl.”
His appointment as the sole headliner of the Super Bowl halftime show marks a historic and cultural milestone as the first Latin artist to lead the show solo. The appointment also sparked predictable debate, with NFL commissioner Roger Goodell defending the choice last year: “He’s one of the leading and most popular entertainers in the world. I’m not sure we’ve ever selected an artist where we didn’t have some blowback or criticism. It’s pretty hard to do when you have literally hundreds of millions of people that are watching.”
Bad Bunny’s performance is likely to platform Latin culture and pro-immigrant narratives amidst a time where anti-immigrant sentiments are rife across the US, with persistent ICE crackdowns.
Past Super Bowl Halftime Show performances include Kendrick Lamar (2025), Rihanna (2024) Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar (2022), The Weekend (2021), Jennifer Lopez and Shakira (2020), Lady Gaga (2017), Bruno Mars (2014) and Beyoncé and Destiny’s Child (2013).
How to watch Super Bowl LX in the UAE
Kickoff is scheduled for 6:30pm ET (3:30pm PT), which works out to 3:30am on Monday, 9 February in the United Arab Emirates.
Halftime typically lands roughly 90 minutes after kickoff, so expect Bad Bunny around 5am GST, give or take.
In the UAE, viewers can watch Bad Bunny at the Super Bowl via beIN Sports MENA, DAZN, and NFL+ (availability and packages vary).
If you’re heading out, most major sports bars screen the game, but it’s worth calling ahead as doors and booking policies can change during Super Bowl week.
GO: Visit www.nfl.com for more information.