The actor and style star joins forces with Swiss performance label On for a co-created drop.
Fashion and sneakers have become inseparable from the modern wardrobe. From quick coffee runs to laid-back weekends and city strolls, the right pair can sharpen an entire look while still delivering on comfort. That balance is exactly what continues to drive the growing appeal of the Swiss performance brand On, which is stepping further into the fashion conversation with a high-profile new partnership with Zendaya.
On has officially unveiled its first co-created collection with Zendaya, marking a notable moment for the brand as it expands its cultural reach. Created in collaboration with the actor and her long-time stylist, Law Roach, the capsule fuses Zendaya’s polished, contemporary aesthetic with the performance-focused design language that has helped turn On into one of the most talked-about names in footwear.
At the centre of the release is the Cloudnova Moon, a new interpretation of one of On’s best-known silhouettes. The sneaker keeps the cushioned comfort and lightweight feel the label is known for, but arrives with a more fashion-forward edge. Sleek, modern and slightly futuristic in its design, it is positioned as a shoe that works just as well with relaxed tailoring and casual separates as it does with performance-inspired looks.
The wider collection leans into versatility. Expect ribbed T-shirts, fitted tanks, easy shorts, relaxed trousers, sporty skorts and lightweight outerwear that can be layered without fuss. It is a wardrobe built around movement and ease, but one that never loses sight of style. The colour palette also keeps things wearable, spanning black, white, tan, soft blue and richer red tones, making mixing and matching straightforward.
What gives the collaboration added momentum is Zendaya herself. Few figures move as effortlessly between fashion, film and wider pop culture. She has long held influence on the red carpet and beyond, consistently shaping conversations around contemporary style. That makes this partnership feel less like a celebrity endorsement and more like a natural extension of her fashion identity.
For shoppers in the Gulf, the collection lands in the UAE and Saudi Arabia from 16 April 2026. Whether the draw is the Cloudnova Moon, the clean athletic separates or Zendaya’s stamp on the project, this is a drop likely to attract serious attention. In a market where style and functionality increasingly go hand in hand, this collaboration feels perfectly timed.
Contact: https://on-mena.com