Expect masterclasses, make-up stations and more. 


Dubai, it’s time to get made up. The beauty brand Sephora has announced that SEPHORiA Dubai will be making its return to the city. Happening in November, the event brings together haircare, make-up, nails and fragrances. If you’re a beauty fan, here’s what you need to know. 

Taking place from 20 to 22 November, SEPHORiA will be held at the Al Wasl Plaza in Expo City Dubai, this year. You’ll be able to get up close with your favourite makeup artists and beauty influencers, and pick up their tips and tricks to up your beauty game. With workshops centered around hair care, fragrance and more, this even is a must-attend for any beauty enthusiast.

SEPHORiA has already made its way to Los Angeles and New York. Now, it is gearing up for its second edition in Dubai. The details have not yet been announced, but judging by last year’s events, it will include masterclasses, beauty experts and plenty of products. Expect stations for all things beauty, from perfumes to make-up. Plus, ticket holders were previously given samples and goodie bags. 

Founded in 1969 in France, Sephora offers cosmetics, hair care, fragrances, and skincare. In 1970, the first store opened in Paris, with the flagship location situated on the Champs-Élysées. Today, there are more than 2,000 stores across 34 countries. In Dubai, the brand can be found in Dubai Hills, Dubai Festival City, Dubai Mall, Dubai Marina Mall, JBR and Nakheel Mall. 

Two ticket types are available for this year’s SEPHORiA Dubai. The VIP Package costs AED 600 and includes fast-track entry, an exclusive VIP goodie bag, and access to select masterclasses and a goodie bag valued at AED 4,000. The Beauty Access ticket is priced at AED 250 and includes the event experience and a goodie bag valued at AED 1,500.

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GO: Follow @sephoramiddleeast on Instagram for more information.