The city’s biggest celebration returns on Friday, 10 October.

Riyadh is ready to switch to celebration mode as Riyadh Season is back for its fifth edition. The annual entertainment spectacular returns, promising to be bigger, bolder, and brighter than ever. The Riyadh Season opening ceremony on Friday, 10 October, will set the tone for six months of non-stop action across the capital. The festivities will unfold on Al-Hawiyah Street, where the city will come alive with colour, music and large-scale performances. If you want to be part of the grand opening ceremony, here’s everything you need to know.

This year brings a first for the Kingdom. Macy’s famous balloons, a New York parade icon, are floating in for the occasion. Expect a vibrant cavalcade of 25 themed floats, more than 3,000 dancers and performers, and a 300-person procession that will step off from Boulevard City. Giant balloons, acrobats in eye-catching costumes and a high-energy soundtrack will turn the streets into a full-scale carnival. Selected roads will close for the event, so plan your route and arrive early to secure a good vantage point.

Once the opening parade wraps, the momentum continues citywide. Riyadh Season 2025 spans concerts, immersive attractions, new themed zones and pop-up dining concepts that bring global flavour to the capital. Among the headline additions are Beast Land, a project by YouTube star MrBeast, set to deliver interactive challenges and crowd-pleasing moments, and Aroya Cruises, which extends the entertainment experience out to sea with a distinctly regional touch.

If you plan to attend the Riyadh Season opening ceremony, tickets are not yet available, but they are expected to go on sale soon. Sales will be handled through WeBook, which has become the central platform for Riyadh Season reservations. Create your account in advance, enable notifications and keep an eye on release timings to move quickly when they drop. Given the scale and excitement surrounding this year’s kick-off, demand is expected to be high.

GO: Visit https://webook.com for more information.