Crocs has teamed up with the LEGO Group for a new multi-year collaboration, kicking things off with a brick-inspired statement shoe.
Crocs and the LEGO Group have officially joined forces, announcing a global, multi-year partnership designed to celebrate individuality, colour and creativity. The first release has already caused a stir online: the LEGO Brick Clog, a bold new design that transforms Crocs’ classic slip-on silhouette into a bright red LEGO brick you can actually wear.
Landing on 16 February, the limited-edition LEGO Brick Clog is priced at £199 (around $150) and comes packaged with a special LEGO minifigure. True to form, the tiny companion is not just for display. It arrives with four LEGO-sized pairs of clogs in white, black, pink and red, adding a playful layer to the concept and nodding to the idea that this partnership is built for customisation.
In many ways, the design is a perfect meeting point between two brands that thrive on self-expression. Crocs brings the comfort-first, wear-it-your-way attitude, while LEGO adds its unmistakable visual language and nostalgia. With chatter already building around additional launches throughout 2026, reports suggest future drops could include LEGO-inspired Jibbitz charms, as well as products for both adults and children.
Satwik Saraswati, Head of Licensing & Extended Line Design & Partnerships, the LEGO Group, said: “The LEGO Group and Crocs have come together to celebrate people’s bold and unapologetic creativity. Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities. We cannot wait for the rest of the world to join us and build together with us.”
Carly Gomez, Chief Marketing Officer, Crocs, said: “The LEGO Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves in being built differently, in celebrating self-expression and in fueling creativity. I can’t wait for our fans to see what we’re creating together – we’ve truly broken the mold in a way that we never have before.”
A second drop is also confirmed for spring, promising more ways to wear, play and personalise, with the collection set to roll out across global markets alongside interactive fan experiences.
GO: Visit www.lego.com for more information.